Everything We Know Is Wrong
Magnus Lindkvist | Paperback | 256 pages
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Description : Everything We Know Is Wrong is a handbook for better trendspotting. Building on seven insights about how our mind perceives (or doesn't perceive) changes, acclaimed trendspotter Magnus Lindkvist has written a book for anyone who's ever wanted to make sense of the many unexpected, chaotic and often contradictory events that define business, society and life in the 21st century. By fusing psychology and business and using contemporary examples, Lindkvist paints a vivid picture of why we're blind as trendspotters and why admitting this is an excellent starting point.
Product Details
Publisher : Marshall Cavendish
Publication Year : 2009
Language : English
ISBN : 9780462099668
Categories : BUSINESS & MANAGEMENT
Product Dimension : 1.27 X 14.61 X 22.86 cm
Weight : 0.249 kgs
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