How Google Works: Fascinating and full of food for thought Success
Eric Schmidt & Jonathan Rosenberg | Paperback | 320 pages
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Description : The rules for success in the internet century How Google Works is an entertaining, page-turning primer containing lessons that Eric Schmidt and Jonathan Rosenberg have learned while helping grow Google from a young start-up to a global icon. Using anecdotes from Google's corporate history, How Google Works covers everything that managers need to know to be successful in the digital age: * corporate culture * talent * communication * dealing with disruption * strategy * decision-making * innovation Schmidt and Rosenberg explain how technology - the internet. mobile and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of employees whom the authors dub 'smart creatives'. A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading' Independent.
Product Details
Publisher : Hodder & Stoughton
Publication Year : 2015
Language : English
ISBN : 9781473633773
Categories : BUSINESS & MANAGEMENT
Product Dimension : 1.9 X 12.9 X 19.8 cm
Weight : 0.23 kgs
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