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Business & Management

Harvard Business: Sales Management That Works: How to Sell in a World that Never Stops Changing

Frank V. Cespedes | Hardcover | 352 pages
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Description : In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:Hire and deploy the right talent pay and incentivize your sales force Improve ROI from your training programs create a comprehensive sales model set and test the right prices build and manage a multichannel approach brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Sales people will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Product Details

Publisher : Harvard Business Review Press
Publication Year : 2021
Language : English
ISBN : 9781633698765
Categories : BUSINESS & MANAGEMENT
Product Dimension : 2.54 X 16.51 X 24.13 cm
Weight : 0.567 kgs

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