India's Largest Online Book Store ,Buy books Online,Online books store,E-commerce Book Store, Online Book Portal,buy books at lowest price,Buy Books from all over India ,buy books in discounted price,Books at insanely low prices Books,pre booking Pre,book your titles now,Online books wholesellers

Business & Management

Harvard Business: True Story: How to Combine Story and Action to Transform Your Business

Ty Montague | Hardcover | 224 pages
MRP : 1940/-
599/- (69% off) inclusive of all taxes
You Save 1341/-

Last 10 In Stock

Delivery : 4 to 7 Days

North East States: 7 to 15 days

Description : Is your company a storyteller or a story doer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are story doers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In 'True Story', creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of story doing. Montague shows why story doing firms are nimble, more adaptive to change and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements what he calls the "The four truths and the action map", that are the foundation of story doing, the participants (your customers, partners and employees), the protagonist (your company today), the stage (the world around your business), the quest (your driving ambition and contribution to the world) and your action map (the actions that will make your story real for participants). The book is filled with examples of how forward-thinking organizations including Red Bull, Shaklee, Grind, TOMS Shoes and News Corporation are effectively using story doing to transform their organizations and drive extraordinary results.

Product Details

Publisher : Harvard Business Review Press
Publication Year : 2013
Language : English
ISBN : 9781422170687
Categories : BUSINESS & MANAGEMENT , NON-FICTION
Product Dimension : 2 X 16 X 24.1 cm
Weight : 0.46 kgs

DELIVERY DETAILS

FREE DELIVERY

    On all titles in 'Bargains -New Arrivals'
    On all titles in 'Bestsellers -Prebooking'
    On all titles in 'Classics Deal'
    On all titles wherever specified
  On order value > 999/-

For Orders < 999/-

Shipping charges as follows
1 - 500 : 50
501 - 999 : 100
(above charges apply for shipping within India only)

Customer Reviews

| makwan******@yahoo.com |
A nice book on marketing that will transform the business. An interesting concept is narrated in the book. It has many stories that helped to transform the businesses. Best advice for the business. The book is dot on the target idea. Remarkable.

Pin Code Checker

DO NOT MISS THE OTHER TITLES IN 'Business & Management'

Think and Grow Rich

Napoleon Hill |

MRP : 199/-

You Pay : 119/-(40%off)

Unshakeable: Your Financial Freedom Playbook

Tony Robbins |

MRP : 599/-

You Pay : 399/-(33%off)

The Power of Your Subconscious Mind

Dr. Joseph Murphy |

MRP : 199/-

You Pay : 119/-(40%off)

Smarter Faster Better: The Secrets of Being Productive in Life and Business

Charles Duhigg |

MRP : 1,982/-

You Pay : 395/-(80%off)

The Psychology of Money

Morgan Housel |

MRP : 399/-

You Pay : 299/-(25%off)

The Intelligent Investor

Benjamin Graham |

MRP : 799/-

You Pay : 599/-(25%off)

The Right Choice: Resolving 10 Career Dilemmas for Extraordinary Success

Shiv Shivakumar |

MRP : 399/-

You Pay : 299/-(25%off)

The 5 Levels of Leadership : Proven Steps to Maximize Your Potential

John C. Maxwell |

MRP : 899/-

You Pay : 299/-(67%off)

Start up Wise

Jonathan Reuvid |

MRP : 1,544/-

You Pay : 149/-(94%off)

REMOTE : Office Not Required

Jason Fried and David Heinemeier Hansson |

MRP : 599/-

You Pay : 299/-(50%off)

Rethinking Competitive Advantage: New Rules for the Digital Age

Ram Charan |

MRP : 799/-

You Pay : 519/-(35%off)

Management Tips 1: From Harvard Business Review

MRP : 499/-

You Pay : 349/-(30%off)

Stats and Curiosities : From Harvard Business Review

MRP : 399/-

You Pay : 265/-(34%off)

Zoom : Surprising Ways to Supercharge Your Career

Daniel Roberts |

MRP : 1,599/-

You Pay : 199/-(88%off)

Working Together: Why Great Partnerships Succeed

Michael D. Eisner |

MRP : 1,147/-

You Pay : 99/-(91%off)

The Last Safe Investment

Bryan Franklin, Michael Ellsberg |

MRP : 499/-

You Pay : 299/-(40%off)

Mojo: How to Get It, How to Keep It, How to Get It Back, If You Lose It.

Marshall Goldsmith, Mark Reiter |

MRP : 499/-

You Pay : 299/-(40%off)

Enchantment: The Art of Changing Hearts Minds and Actions

Guy Kawasaki |

MRP : 699/-

You Pay : 299/-(57%off)

Economics : Making Sense of The Modern Economy

MRP : 499/-

You Pay : 299/-(40%off)

The Impact Equation: Are You Making Things Happen or Just Making Noise?

Chris Brogan, Julien Smith |

MRP : 599/-

You Pay : 299/-(50%off)

Global Tilt: Learning Your Business Through the Great Economic Power Shift

Ram Charan |

MRP : 599/-

You Pay : 299/-(50%off)

The Quick and Easy Way to Effective Speaking

Dale Carnegie |

MRP : 199/-

You Pay : 119/-(40%off)

How to Stop Worrying and Start Living

Dale Carnegie |

MRP : 199/-

You Pay : 119/-(40%off)

Trading in the Global Currency Markets

Cornelius Luca |

MRP : 5,738/-

You Pay : 379/-(93%off)

Leadership Genius: 40 Insights From the Science of Leading

Rus Slater |

MRP : 499/-

You Pay : 299/-(40%off)

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Jim Stengel |

MRP : 599/-

You Pay : 299/-(50%off)

The Great Convergence: Asia.. the West.. and the Logic of One World

Kishore Mahbubani |

MRP : 599/-

You Pay : 199/-(67%off)

Performance Breakthrough

Cathy Salit |

MRP : 599/-

You Pay : 299/-(50%off)

Business Innovation: How Companies Achieve Success Through Extended Thinking

Jonathan Reuvid |

MRP : 1,544/-

You Pay : 199/-(90%off)

Walking the Talk : Building a Culture for Success

Carolyn Taylor |

MRP : 599/-

You Pay : 299/-(50%off)

Successful Selling in Easy Steps: Plan, Present and make the Sale!

Gary Collins |

MRP : 499/-

You Pay : 249/-(50%off)

Diamonds in the Dust: Consistent Compounding for Extraordinary Wealth Creation

Saurabh Mukherjea, Rakshit Ranjan, Salil Desai |

MRP : 599/-

You Pay : 449/-(25%off)

Makers: The New Industrial Revolution

Chris Anderson |

MRP : 499/-

You Pay : 299/-(40%off)

Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches

Courtney Reum, Carter Reum |

MRP : 599/-

You Pay : 299/-(50%off)

Harvard Business: On Managing in a Downturn

MRP : 799/-

You Pay : 519/-(35%off)

Harvard Business: On Emotional Intelligence

Daniel Goleman |

MRP : 799/-

You Pay : 519/-(35%off)

Harvard Business: On Leadership Lessons from Sports

Sir Alex Ferguson |

MRP : 799/-

You Pay : 519/-(35%off)

Harvard Business: On Managing People

MRP : 750/-

You Pay : 489/-(35%off)

Harvard Business: On Negotiation

Daniel Kahneman |

MRP : 750/-

You Pay : 489/-(35%off)

Harvard Business: On Nonprofits and the Social Sectors

Peter F. Drucker |

MRP : 799/-

You Pay : 519/-(35%off)

Harvard Business: On Teams

Douglas K. Smith |

MRP : 750/-

You Pay : 489/-(35%off)

Harvard Business: 20 Minute Manager Finance Basics

MRP : 299/-

You Pay : 195/-(35%off)

Harvard Business: 20 Minute Manager Getting Work Done

MRP : 299/-

You Pay : 195/-(35%off)