Low-Budget Marketing for Rookies
Karen McCreadie | Paperback | 176 pages
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Description : For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is an essential investment In Low-Budget Marketing for Rookies you will learn: - The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success - How to identify your key customers, how to look after them, and how to find more people like them for future marketing success. - How to stand out from your competition and create a compelling offer to attract new and repeat business. - How to write powerful sales copy. - How to avoid the DIY marketing disasters that can scream "amateur" at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense - and this book! Karen McCreadie is a marketer and ghostwriter who writes books for CEO's, business owners, consultants, international speakers, professional services personnel and entrepreneurs.
Product Details
Publisher : Marshall Cavendish Limited
Publication Year : 2009
Language : English
ISBN : 9780462099576
Categories : BUSINESS & MANAGEMENT
Product Dimension : 1.8 X 15.5 X 23.2 cm
Weight : 0.28 kgs
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