Wiley Management: The Hothouse Effect
Barton Kunstler | Hardcover | 272 pages
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Description : The book is based on Kunstler’s scrupulous study of classic cases—including Elizabethan England, the artistic revolution in Paris in the early 1900's, and the German Bauhaus - along with an array of innovative modern companies. Showing how to get the same outstanding results in your own organization, "The Hothouse Effect" explores how organization can: * Sustain a high level of innovative creativity for a significant period of time * Draw on the knowledge and innovations of the broader culture to which it belongs * Spawn geniuses whose achievements elevate the work of others - at all levels * Establish new procedures and standards that are widely accepted and emulated * Achieve recognition and leave a legacy to inspire future generations Throughout the book, business case studies and interviews with executives in sectors from high-tech to manufacturing clearly illustrate what it takes to nurture creative drive. These compelling contemporary examples also demonstrate the creative payoff, from revolutionized processes to breakthrough products to dramatic improvements in employee morale and productivity. To start the creative process growing, the book includes a survey to help you evaluate your company's strengths and shortfalls in each dimension. At a time when creativity is critical to business success, "The Hothouse Effect" will give you an edge on flourishing.
Product Details
Publisher : BPI (India) PVT Ltd
Publication Year : 2012
Language : English
ISBN : 9788184975307
Categories : BUSINESS & MANAGEMENT
Product Dimension : 2.2 X 15.8 X 23.5 cm
Weight : 0.66 kgs
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