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Making Numbers Count: The Art and Science of Communicating Numbers

Chip Heath, Karla Star | Paperback | 192 pages
MRP : 799/-
You Pay : 479/- ( 40%) inclusive of all taxes
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Release On : 13-Jan-2022

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Description : Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story. Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life? Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they reveal what's compelling about a number and show how to transform it into its most engaging form.

Product Details

Publisher : Bantam Press
Publication Year : 2022
Language : English
ISBN : 9781787634220
Categories : GENERAL
Product Dimension : 2 X 15.3 X 23.4 cm
Weight : 0.35 kgs

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