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Description : Fantastic ideas for retailers, merchandisers, interior designers and architects. This new addition to the 'International Spaces' series presents exciting retail projects from around the world. The role that architecture plays in branding, marketing, and the ultimate success or failure of retail ventures cannot be underestimated; indeed, the relationship between the architecture of retail stores and customer behaviour is increasingly researched and highly specialised subject. Recent collaborations between some high-profile architects and retail icons have brought about a shift in the perception of retail architecture. This book illustrates the potential of such collaborations.
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